Amy - Founder, Event Director

Amy has been working in the events and hospitality industry for over 2 decades.

She studied marketing at TAFE and went on to complete a Business Degree. After traveling throughout Europe as well as America, New Zealand and Asia her inspiration for events has come from far and wide. Prior to starting Cloud 9 Event Management at the age of 25 she worked for an event catering company and in fine dining restaurants such as Jonahs at Whale Beach and Ormeggio at The Spit. Amy has an appreciation for fine food, well matched wines and understands the experience that food and beverage play in the success of an any event. She also worked for the Clemenger Group managing the national Sony Promoters program as well as working on Experiential Events prior to starting her own business.

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When she first started Cloud 9 the business was primarily focused on catering (food and beverage) where she owned and operated a commercial kitchen and held a Gold License for catering for the first 5 years. In 2009 she appeared on MasterChef as a guest judge and her company catered for the winners of the TV series The Block at John McGrath’s home (oooh so cool!).

As time went on she found that her clients were looking for so much more than just the food and beverage and wanted someone to complete the whole ‘event experience’ so she began developing her style and expanded to offer Wedding and Event Planning and Styling services. (it’s only natural considering she is a perfectionist with an eye for detail, loves lines and the ability to see minuscule differences) The later now forms the main focus of the business and she has grown the range of props, furniture and unique styling pieces to complement her services. Whilst her personal styling range has a focus on a coastal/ Hampton vibe to compliment the beautiful location she calls home, Sydneys’ Northern Beaches and the Mid North Coast. Her styling abilities are certainly not limited to that and she has transformed spaces to style everything from Children’s parties; Moana and Frozen to themed celebrations and Milestone celebrations such as Vegas Nights, Paris Meets Miami, Moulin Rouge, 1960s, Disco, Great Gatsby and large corporate events. The focus is always the same, “how can we make this event something that will be remembered and talked of fondly for time to come” and “how can we service our clients so that they feel supported, cared for and that they are truly getting the best that we have to offer” (#SoulService)

She is passionate about creating “Stand Out” celebrations and her attention to details ensures that everything has been thought of; to offer that something truly special.

It’s her passion for service excellence and seeking to truly understand her clients that has been her greatest success in growing the business. Her creative, flexible and genuine care for her clients and the service she offers is what sets her apart.

Today, 14 years on she has an extensive and experienced network of suppliers and with the ongoing support of her partner Dan and family, the possibility for where she styles events is unlimited.

She spends a lot of time on the business and constantly seeks to improve, learn and grow. She has supported Work Experience programs for local schools over the years and openly shares her knowledge with all those who work with her.

While never really taking a break she does enjoy spending time with family and friends, holidays (often working with a mix of poolside cocktails and business books). You will always see her with a notebook and pen and she loves a bit of sparkle, often rocking up to events in glitter shoes or wearing something gold.

Whatever she does she does with heart and good intentions.

She seeks to offer everyone she works with a better experience than they knew was possible, a party/ wedding/ event that will be remembered fondly for time to come, talked about and looked back on as one of “the highlights of your life”.

So after making it through Covid and realising what matters there could honestly not be a better time to celebrate and make it count!